I have heard this term before, long before the book of the same title was released.
I love the title.... if only Lady Gaga had written a song about it and starred in that movie.
Now comes a movie after judging the trailer went from a PG-13 drama outlook to a NC-17 erotic fantasy. Over 36 million views in YouTube was viewed for the combination of all official movie trailers. Who knows what Valentine's Day 2015 will bring anyway? The most popular trailer of 2014 so far brings some positive and mixed reactions from viewers who had read the book. I wish Universal/Focus Pictures could give a movie rating already.